With the rapid development of the cosmetics industry today, it will surely bring about the prosperity and development of the “small bottle” manufacturing industry, which has predicted the development of the glass packaging industry from the foreign cosmetics industry.
From the perspective of foreign glass manufacturers, cruel competition has already been around us, and it will definitely affect the domestic cosmetic glass packaging industry. For domestic glass packaging manufacturers, they should build a solid line of defense earlier, strengthen product innovation, and keep their own piece of cake.
The past and present of glass packaging industry
The glass packaging industry has experienced a difficult and slow growth in recent years, and with the high pressure of environmental protection since this year, it can be said to be difficult. In recent years, the slow growth of the glass packaging industry is not without reasons. Take cosmetic packaging for example, competition from other materials and slow global economic growth, but now it can also be said that there is a trend of improvement. On the bright side, （the glass package manufactures get） benefits from the fast-growing high-end skin care products and the large demand for glass products. In addition, glass manufacturers should also seek development opportunities from emerging markets and constantly update their products to meet customer requirements.
In fact, although the rise in raw materials and high-pressure environmental protection policies have greatly increased production costs, glass manufacturers are still optimistic about the prospects of the glass packaging industry and do not feel lack of confidence. On the contrary, most people believe that these competing packaging materials cannot be compared with glass products in terms of attracting customers and expressing brands and crystal positions. Moreover, domestically, the glass factory is equivalent to an integration, and some small and unqualified glass factories have been rectified and shut down. This can be said to be a good thing for large glass factories. BuShed Lingenberg, Director of Marketing and External Relations of Gerresheimer Group (glass manufacturer), said: “Perhaps（different） countries have different preferences for glass products, but France, as a leading cosmetics country, is not very willing to accept plastic products.” However, chemical materials are in The professional and cosmetics market is not without a foothold (chemical materials are not without a foothold in the professional and cosmetics market). In the United States, they have also produced the(material which has the)same specific gravity as glass products and (which) feels like glass products(too). Some of these products have entered the perfume market.
Glass packaging industry opens up new markets
Opening up new markets can allow the glass packaging industry to develop better and develop new products to meet new customer needs. Take an international development company as an example. It has established a number of companies in Europe and the Americas. The company has a large market share in the world. However, the company also encountered considerable difficulties two years ago, leading to the decision of the leadership to shut down a batch of glass melting furnaces.
Simply put, whether it is a supplier or a manufacturer, they must seek new customers when they expand into new markets, so glass manufacturers are no exception. Many people still believe that in the West, glass manufacturers have an advantage in glass products. But they insist that the glass products sold on the Chinese market are of lower quality than those on the European market. However, this advantage cannot be maintained forever. Therefore, Western glass manufacturers are now analyzing the competitive pressures they will face in the Chinese market.
Asia is a market that Gerresheimer has not yet set foot in, but German companies will never turn their attention away from Asia. Lingenberg firmly believes: “Today, if you want to succeed, you must take the path of true globalization.”
For glass manufacturers, innovation stimulates demand
In the glass packaging industry, innovation is the key to bringing new business. For most companies that have recently succeeded, almost all benefited from the constant concentration of resources on product research and development. For example, in order to produce perfume bottles with glass stoppers, the company improved the production machinery and equipment and also reduced the production costs of the products.
Influenced by a company called “Rosier” Times（a times newspaper called “Rosier”）, Alelas. Invested( Alelas invested) in the purchase of a new automatic blowing machine. The company relied on this new technology to design a flower-like perfume bottle. In this way, Albert predicts that as customers learn about this new technology, they will like this style of perfume bottle.
With the continuous penetration of the concept of technological innovation, innovation as a factor that promotes market development is also promising for the entire glass packaging industry.
Post time: Jan-23-2021