The cosmetic market in the U.S. has a market volume of over 50 billion dollars in 2021. It’s highly competitive that several marketing leaders still can not occupy the whole market. This means chances for small players with new brands. The market in other regions is quite similar, so you can see blooming new makeup cosmetic brands. After the wave of the Omicron variant, the Covid-19 pandemic is recognized as ending, life in most countries has returned to normal, and the demand for beauty products is recovering from the pandemic recession.
Common packaging for cosmetic containers
Tubes, bottles and jars are the most common containers for beauty products.
PCR Plastic(Post-Consumer Recycled material or Post Consumer Resin) referred to as rPTE(recycled PET), rPP and rHDPE are the new sustainable material that you can safely choose for selling your products in high-standard European countries. You can still choose recyclable glass, aluminum, biodegradable bamboo, or wooden materials for containers like jars or bottles.
Available printing technique
- Silkscreen printing
- Painting
- Hot transfer
- Water transfer(hydro dipping)
- UV coating
- Laser printing
Design based on your target audience
You need to define the types of consumers you want to attract to your brand first and then start thinking about the packaging you need. This is the first principle you need to follow, and it will guide you through the whole packaging design process. Consumers’ characteristics and usage scenarios can decide the specifications like capacities, colors, fonts, containers, etc. for your cosmetic packaging and labeling.
Safe packaging designs examples
- Dropper bottle with minimalism design label sticker
- Silkscreen printing on matte glass bottle
- Hot stamping printing on solid color glass bottles
- Engraving your brand on wide mouth cream jar lid
- Hot transfer heavy decoration on the product surface
- Laser engraving on aluminum tubes or glass bottles
The cosmetic makeup market is still a booming market remaining chances for new players to succeed. Just define your brand identity and Uzone can help you design your suitable cosmetic packaging as a 10-year experienced cosmetic packaging solution supplier. Let’s explore more successful packaging for cosmetics together.
Reference:
- 20 Beauty Brands You Should Try in 2022 – CNET
- How to design cosmetic packaging (+ examples)
- Screen printing – Wikipedia
- Minimalism Design Skincare Brand: Henua Organics
Post time: Sep-20-2022